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	<title>Comments on: You Have To Know Your Numbers</title>
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	<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/</link>
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		<title>By: John</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-31</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sat, 20 Dec 2008 15:38:03 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-31</guid>
		<description>@Patrice.

I deliberately set up the blog in it&#039;s own directory so that I could test an independent sales page or a squeeze page in the root directory.

It&#039;s part of the master plan  :-)

John</description>
		<content:encoded><![CDATA[<p>@Patrice.</p>
<p>I deliberately set up the blog in it's own directory so that I could test an independent sales page or a squeeze page in the root directory.</p>
<p>It's part of the master plan  <img src='http://marketingconfidential.com/private/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>John</p>
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		<title>By: plevexier</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-24</link>
		<dc:creator>plevexier</dc:creator>
		<pubDate>Sat, 20 Dec 2008 14:34:28 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-24</guid>
		<description>Hi John,

With such a high conversion rate, do you plan to have a separated sales page or are you gonna keep it as it is, a dedicated post?

Patrice</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>With such a high conversion rate, do you plan to have a separated sales page or are you gonna keep it as it is, a dedicated post?</p>
<p>Patrice</p>
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	</item>
	<item>
		<title>By: John</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-21</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sat, 20 Dec 2008 11:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-21</guid>
		<description>@Norf

You&#039;ve made an excellent start, don&#039;t worry too much about the number of people who comment at this stage. Focus on adding great content and on building traffic.. see my above reply @Kettlewell for some suggestions.

John</description>
		<content:encoded><![CDATA[<p>@Norf</p>
<p>You've made an excellent start, don't worry too much about the number of people who comment at this stage. Focus on adding great content and on building traffic.. see my above reply @Kettlewell for some suggestions.</p>
<p>John</p>
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	<item>
		<title>By: John</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-20</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sat, 20 Dec 2008 11:11:04 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-20</guid>
		<description>@Chris

I&#039;m sure that there will be some attrition, that&#039;s only to be expected. However, for simplification of the numbers I left that out of my calculations.

I will be working on increasing the conversion rate and I have plans in place to reward loyalty. (More to come on that later ;) )

John</description>
		<content:encoded><![CDATA[<p>@Chris</p>
<p>I'm sure that there will be some attrition, that's only to be expected. However, for simplification of the numbers I left that out of my calculations.</p>
<p>I will be working on increasing the conversion rate and I have plans in place to reward loyalty. (More to come on that later <img src='http://marketingconfidential.com/private/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  )</p>
<p>John</p>
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	<item>
		<title>By: John</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-19</link>
		<dc:creator>John</dc:creator>
		<pubDate>Sat, 20 Dec 2008 11:07:35 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-19</guid>
		<description>@Kettlewell

So far..

1. Sent an announcement to my related lists.
2. Announcements on Twitter.
3. A Special Offer in the Warrior Special Offer Forum.
4. Used SocialBot 3.0 to submit to secondary bookmark directories
5. Used RSSbot to post the feed to 30 directories.
6. Announcement on my existing blog
7. Added a link to forum signatures
8. Manually bookmark to: Digg, StumbleUpon, Del.icio.us &amp; Reddit.

John</description>
		<content:encoded><![CDATA[<p>@Kettlewell</p>
<p>So far..</p>
<p>1. Sent an announcement to my related lists.<br />
2. Announcements on Twitter.<br />
3. A Special Offer in the Warrior Special Offer Forum.<br />
4. Used SocialBot 3.0 to submit to secondary bookmark directories<br />
5. Used RSSbot to post the feed to 30 directories.<br />
6. Announcement on my existing blog<br />
7. Added a link to forum signatures<br />
8. Manually bookmark to: Digg, StumbleUpon, Del.icio.us &#038; Reddit.</p>
<p>John</p>
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	<item>
		<title>By: Profits With Chris</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-18</link>
		<dc:creator>Profits With Chris</dc:creator>
		<pubDate>Sat, 20 Dec 2008 08:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-18</guid>
		<description>Hi John,

Have you factored in cancellations? Sadly with IM memberships (on average at least), a great many disappear within only 5 months. This could, and I expect will, affect your target figure.

Chris
http://www.ProfitsWithChris.com</description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>Have you factored in cancellations? Sadly with IM memberships (on average at least), a great many disappear within only 5 months. This could, and I expect will, affect your target figure.</p>
<p>Chris<br />
<a href="http://www.ProfitsWithChris.com" rel="nofollow">http://www.ProfitsWithChris.com</a></p>
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	<item>
		<title>By: kettlewell</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-17</link>
		<dc:creator>kettlewell</dc:creator>
		<pubDate>Sat, 20 Dec 2008 06:29:34 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-17</guid>
		<description>2.7% seems like a very promising number.  What traffic generation techniques did you use to achieve a 2.7%?  would you expect this number to change if it comes from a different source?

Knowing your numbers and objectives is the basis of all good business - set your goals!!  

Great Article.</description>
		<content:encoded><![CDATA[<p>2.7% seems like a very promising number.  What traffic generation techniques did you use to achieve a 2.7%?  would you expect this number to change if it comes from a different source?</p>
<p>Knowing your numbers and objectives is the basis of all good business - set your goals!!  </p>
<p>Great Article.</p>
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		<title>By: Norf Fiorentino</title>
		<link>http://marketingconfidential.com/private/testing-and-tracking/you-have-to-know-your-numbers/comment-page-1/#comment-16</link>
		<dc:creator>Norf Fiorentino</dc:creator>
		<pubDate>Sat, 20 Dec 2008 05:27:07 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconfidential.com/private/?p=51#comment-16</guid>
		<description>Hi John - I got your most recent email and I just took a quick look over your blog and I&#039;m impressed. I knew right away that I&#039;d like to read all your posts and learn more about what you&#039;re doing because unlike you I&#039;ve tested nothing in my marketing. 

Call me lazy, too busy or just plain foolish; probably all 3 apply, but I do want to repent and change my ways. I think that I can probably learn a lot from you and your blog posts, so I&#039;ll be back. (I have other reasons for not testing, not to be mentioned here).

I too just recently started my new blog and haven&#039;t really promoted it yet over the &#039;net so would appreciate a visit from you and a quick comment/post.
Check it out: http://norffio.blogspot.com  Thanks.
Norf Fiorentino</description>
		<content:encoded><![CDATA[<p>Hi John - I got your most recent email and I just took a quick look over your blog and I'm impressed. I knew right away that I'd like to read all your posts and learn more about what you're doing because unlike you I've tested nothing in my marketing. </p>
<p>Call me lazy, too busy or just plain foolish; probably all 3 apply, but I do want to repent and change my ways. I think that I can probably learn a lot from you and your blog posts, so I'll be back. (I have other reasons for not testing, not to be mentioned here).</p>
<p>I too just recently started my new blog and haven't really promoted it yet over the 'net so would appreciate a visit from you and a quick comment/post.<br />
Check it out: <a href="http://norffio.blogspot.com" rel="nofollow">http://norffio.blogspot.com</a>  Thanks.<br />
Norf Fiorentino</p>
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