Here are the top 10 converting websites for December 2008 (Source: Nielsen Online / Marketing Charts).
These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
6. QVC 21.1%
7. Roamans 20.4%
8. Office Depot 20.2%
9. LandsEnd 19.3%
10. Victoria’s Secret 19.2%
When you look closely at all ten sites, there are a number of factors that jump out.. For example, the similarities in the layouts, the location of special offers and the positioning and style of the navigation links.
If we had access to the eye tracking charts, then I'm sure we'd see exactly why these top converting sites have such a high degree of commonality in those factors.
Good info. I'll pass it on.
Julian Lockhart’s last blog post..Is Telephone Prospecting Still the Best Way to Build Your Business?
Interesting.
When I checked out all the sites I had the same reaction.
I looked at the central ads and thought "That looks nice" then I looked for where to buy them.
It's like having a catalogue - have a flick through and if you see anything nice . . .
No obvious pressure to buy yet they convert so well.
Martin
It is obvious why these websites convert well. Are they well designed, yes, but so are many other nice websites. But there is something that these sites also have in common. They are all destination sites; people go to them and have already decided to buy. You would rarely go to any of those sites, just to look around.