One of my most recent tests involved experimenting with alternative text on "Buy Now" buttons.
One thing that I strongly recommend that you do while browsing, or shopping, online is to pay attention to what other people do. You can probably bet your last dollar with absolute certainty that successful online merchants such as Amazon will have tested every single part of their sales process to determine what generates the highest sales conversion rates.
For example, I noticed recently that the vast majority of sales letter type sites use the typical "Buy Now" text on their buttons. However, the vast majority of shopping cart sites use "Add To Cart" on their call to action button. This got me thinking.. (I do a lot of that).
Anyway, back to the issue at hand..
I've tested a number of alternative calls to action including:
- Buy Now
- Add To Cart
- Secure Your Copy
- Download Immediately
- Gain Immediate Access
- Purchase Now
- Order Now
You might be suprised at the results...{+}
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Hi John,
Another proof that the "fear of loss" is what makes sell better?
Patrice
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