Marketing Confidential » Traffic Tactics

How To Create A Product In Less Than One Hour

John — Mon, 27 Apr 2009 11:40:01 +0000

Learn how to quickly and easily create a product in this short podcast..

These quick and easy products can be used for:

Giveaway events
To offer on a squeeze page
To drive traffic
To offer to other webmasters
To submit to Free eBook directories

After listening to the short podcast, please comment below..

Podcasting For Links and Traffic

John — Tue, 21 Apr 2009 10:20:17 +0000

How would you like to convert each of your blog posts into a podcast?

Odiogo offers a free, ad supported, service that reads the text of your RSS feed from your blog and converts each blog post into an audio file suitable for podcasting. This service not only gives your blog a voice, it also allows your blog posts to be made available as iPod ready audio files. The more channels you can utilise to distribute your content, the better.

The Odiogo service is easy to install and, once you are up and running, you can submit your podcast to a number of specialist podcast directories. I've been impressed by the approach used by the Pod Submitter service which will distribute your podcast to 55 directories free of charge.. but with a degree of reciprocation. Check it out and you'll see their intelligent approach to viral marketing!

One of the primary benefits of creating and distributing a keyword based podcasts is the boost in link popularity that you can gain. However, an often overlooked benefit is that very few of your competitors will be creating and distributing podcasts and your links will probably rank quite highly for your keyword phrases. And, of course, you will gain traffic and "listeners" who search for relevant content to play on their iPods.

As well as converting your blog posts, you can also record your own podcasts using the free Audacity audio recording application. If you're short of ideas, you can create a recording based on your own articles or articles to which you have private label rights. Again you can use Pod Submitter to distribute your podcast to their list of directories.

The Power Of The Free Report

John — Fri, 17 Apr 2009 09:38:24 +0000

I've recently seen a number of people suggest that giving away free reports is no longer worth the time and effort.

I have to disagree!

There are many ways that you can benefit from the publishing and distribution of free reports:

Building your brand
Establishing your credibility as an expert
Building your lists
Traffic from links within the report
Income from embedded affiliate links
Increase in link popularity
Potential boost in your page rank

Creatingt a free report doesn't have to be either time consuming or expensive. Although the better the quality of your report, the more likely that it will be downloaded.

One of the most effective methods of creating a free report is to base it upon material with private label rights. Simply edit the source document, add your name and, if possible, improve the presentation of the report with a professional looking template.

It's also worth noting that once a book has been created and distributed, your work is done. It's a 'set it and forget it' type of operation. Your free reports will be out there, providing backlinks and generating traffic.

Here's a list of 24 sites where you can submit your free reports:

One place that deserves special mention is:

Scribd.com which is becoming increasingly popular and has proven to be a great source of targeted traffic.

Of course there are ways of boosting the exposure of your free reports.....{+}

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Your 2009 Traffic Plan.

John — Wed, 31 Dec 2008 14:42:15 +0000

Let's make this as simple as possible..

Firstly, I recommend that you start your traffic planning by establishing your target annual income. Knowing how much you want to make by the end of the year not only gives you something to aim for, it also gives you the ability to work backwards.

Let's start with an example by setting a target income of $100,000 for the coming year.

If we know the average income from a single sale, we can calculate the number of sales that we need to make during the year. So, let's assume that a mixture of affiliate income and sales of our own products generates an average income per sale of $20.

That means that we need to make 5,000 sales per year, around 100 sales every week or approximately 14 sales every day.

The typical sales conversion rate is 2% and that means that if we want to achieve 14 sales, we need to drive 700 unique visitors to our sales page(s) every day.

Obviously, I haven't taken account of any overheads, advertising or promotion costs. My point is simply to encourage you to break your annual objectives down into management daily targets.

When you know that you need 700 unique visitors every day, you can determine where to go to source that traffic.

You can establish a routine of daily traffic building actions that will get you the volume of visitors you need. The real key is testing and tracking everything you do so that you can invest your efforts in what really works and cut down on, or eliminate, the activites that give you the least return on your efforts.