Firstly, I recommend that you start your traffic planning by establishing your target annual income. Knowing how much you want to make by the end of the year not only gives you something to aim for, it also gives you the ability to work backwards.

Let's start with an example by setting a target income of $100,000 for the coming year.

If we know the average income from a single sale, we can calculate the number of sales that we need to make during the year. So, let's assume that a mixture of affiliate income and sales of our own products generates an average income per sale of $20.

That means that we need to make 5,000 sales per year, around 100 sales every week or approximately 14 sales every day.

The typical sales conversion rate is 2% and that means that if we want to achieve 14 sales, we need to drive 700 unique visitors to our sales page(s) every day.

Obviously, I haven't taken account of any overheads, advertising or promotion costs. My point is simply to encourage you to break your annual objectives down into management daily targets.

When you know that you need 700 unique visitors every day, you can determine where to go to source that traffic.

You can establish a routine of daily traffic building actions that will get you the volume of visitors you need. The real key is testing and tracking everything you do so that you can invest your efforts in what really works and cut down on, or eliminate, the activites that give you the least return on your efforts.