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One of my “secret” weapons is a website I found way back in August 2006. It’s a site that offers incredibly affordable and sophisticated tracking. Crazy Egg offers a basic account at just $9.00 a month all the way up to a Pro account at $99.00 per month. Being able to track everything that a [...]
Many people think that Split Testing is about increasing the sales conversion rate of your sales process. I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate. When running any split test it’s important that the results [...]
If I had a dollar for everyone who had told me about the great idea they had for a product, how they’d invested lots of time and hard earned cash in development, only to discover it wouldn’t sell.. I’d be incredibly rich! My response to these folks is simple.. Don’t spend a penny on product [...]
I’m a big fan of products with limited Resale Rights that have a good fit with my niche markets. Just to be clear, I’m talking about non-transferable Resale Rights with less than 50 licenses. So I know that I won’t have any more than 49, or less, people competing with the exact same product. When [...]
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