The first step in search engine marketing is making sure that they search engines discover your site exists and they index all your pages. Getting indexed is usually the result of the search engine spiders finding, and following, a link to your site. To make sure that happens quickly, you need to get that link on a site that is spidered frequently and at short, regular intervals.

I've tested several authority sites and I've managed to get new sites indexed within just a couple of hours. In my opinion you shouldn't rely on just one method. Your immediate priority should be to get a few incoming links from a range of sites known to be frequently spidered by the search engines.

For example: Bookmarking sites such as Digg, Delicious, JumpTags, Mister Wong, Propeller, Reddit and Stumbleupon and very popular sites and their most recent content often appears in the search engine results pages.

One of my more recent tests involved a comparison between a small HTML based content site and a WordPress blog. To be honest I wasn't really surprised to discover that the blog performed better in the search engines. What did surprise me was the speed at which the blog was indexed by Google.

The key difference was the fact that I submitted my blog's feed to a number of RSS Directories using RSSbot a simple desktop application that semi-automates the process of submitting feeds to a range of directories. It's a great little tool and well worth the small investment.

Speaking of great little tools, I'd also recommend that you invest in SocialBot which speeds up the social bookmarking process, saving you time to focus on the more important tasks.

Finally..

Obviously I strongly recommend that you base your new sites on the WordPress blog platform. However, if you prefer to use HTML, then I suggest you use an HTML to RSS converter such as HTML2RSS or Ice Rocket and when you've created your RSS feed be sure to "ping" it with Pingoat and Ping-O-Matic.