One of my “secret” weapons is a website I found way back in August 2006. It’s a site that offers incredibly affordable and sophisticated tracking. Crazy Egg offers a basic account at just $9.00 a month all the way up to a Pro account at $99.00 per month.
Being able to track everything that a visitor [...]
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Posts Tagged ‘sales conversion rate’
Eye Tracking Tests
Competitive Split Testing
Many people think that Split Testing is about increasing the sales conversion rate of your sales process.
I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate.
When running any split test it’s important that the results are “statiscally [...]
Measure What’s Important
Way back in 1978 I worked for the British Bata Shoe Company as a Factory Manager running a footwear manufacturing operation which employed almost 2,000 people and had a business turnover of around £14Million (Approximately $20M at today’s exchange rate).
My boss and mentor, Roland Hockney, was the Manufacturing Director and he taught me a number [...]
Failed PayPal Transactions
I published a related post on my “John Taylor’s Blog” today and included a link to my “Objection Handler” exit survey script. I decided to share a little “trick” and include a link to download the Objection Handler script free of charge with my Premium Members …
The rest of this article is available to Premium Members only.
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Your 2009 Traffic Plan.
Let’s make this as simple as possible..
Firstly, I recommend that you start your traffic planning by establishing your target annual income. Knowing how much you want to make by the end of the year not only gives you something to aim for, it also gives you the ability to work backwards.
Let’s start with an example [...]
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