I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate.

When running any split test it's important that the results are "statiscally significant" based on the number of actions taken: Number of sales, optins, downloads, etc.

Assuming that you have X actions from your control copy, and Y actions from your test copy (where X is the better performing one).

If the difference in the number of actions (X – Y) is greater than the square root of the total number of actions (X + Y), then the difference is statistically significant.

It's generally thought that significance is achieved after 40 actions. But the above formula should be applied to be absolutely sure.

Check out "small changes : Big Profits" - it's probably the most comprehensive book available on the topic of testing and tracking.

Let's look at using split testing for competitive purposes..

First of all, have you considered evaluating a range of similar products as an affiliate?

If you want to discover which is the most profitable product to promote as an affiliate, simply set up your split test script to rotate all the competitive products, check your traffic stats with your sales and you'll see which product generates the highest revenue. As I'm sure you'll discover, the product with the highest commission isn't always the winner!

Secondly, here's one of my "secret" split testing strategies that I've never revealed before.....{+}

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These quick and easy products can be used for:

• Giveaway events
• To offer on a squeeze page
• To drive traffic
• To offer to other webmasters
• To submit to Free eBook directories

After listening to the short podcast, please comment below..

My response to these folks is simple.. Don't spend a penny on product development until you've tested the market. In fact, don't develop anything until you know what your customers really want.

Here's my proven approach to validating an idea that you think might have potential..

1. Consider your idea in terms of benefits. List every single way that you think your target market would benefit from your product.

2. Choose what you believe to be the top three benefits and write a single headline for each of your three primary benefits. Then turn that headline into a question.

3. Set up three landing pages each with the headline and a short survey with a maximum of five questions. My "Survey Cash Machine" script (Free for Premium Members) was designed for product surveys.

Your questions should be designed to discover if the respondent would be willing to buy the product, the format in which the product should be provided and the price that they would be willing to pay.

4. Set up a split test with AdTestPro (Free for Premium Members) or a similar script to deliver the three pages and then use a Pay Per Click service such as Adwords to drive targeted traffic to your landing page.

5. After they have completed the survey, ask them to opt-in to an early bird notification list to qualify for a special pre-launch discount.

6. After they have confirmed their subscription, send them to a relevant One-Time-Offer. If you don't have an OTO, send them to a presell page for a competitive product through your affiliate link.

7. When you have enough data, analyse the results to uncover the features and benefits that your target audience are willing to pay for. Then create your product to that specification. (Don't get carried away and over-engineer the solution - stick to what your potential customers have asked for)

Important: This is the point of no return. Do not under any circumstances go ahead with any product development unless and until you know with absolute certainty that there's a real demand for a product and that people will be willing to spend cash for it. Remember, you job is to solve people's problems and deliver the solutions to those problems as benefits.

8. Before you launch your product to the public, set up basic pre-launch sales copy with a conditional offer. Notify your survey list that they can get a discount on condition that they test/use the product and give you a review and/or a testimonial.

9. Bring your sales copy up to standard, add your testimonials and launch your product.

By following the above strategy, you won't need to create your product until you already know the exact features that it should include, precisely how it should be positioned and you'll have a small list to kick start your initial launch.

By monetising the back end of your survey, you'll also generate profits even before you create your product.  And, if your survey demonstrates that your product is a no-go, you'll probably at least break even on your PPC costs.

Download links:...{+}

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