Marketing Confidential » PLR

List Building Power Methods

John — Thu, 23 Apr 2009 18:37:04 +0000

The more subscribers you have on your list, the more you are likely to earn a good income from that list. That's why it's important to invest time and money into building a targeted list, or lists.

Here are a couple of the methods that I use to build my own lists..

The Article Marketing Power Method

Create a three part article. Part one should be distributed to as many article directories as possible and, where permitted, have "Part One" in the title.

Your "Part One" article should then link to "Part Two" which you publish on your own website or blog. At the bottom of "Part Two" you should position an optin form that must be completed before the reader can continue to "Part Three".

Be sure to keep the best information back for "Part Three" but give them enough information in parts one and two to encourage them to click through to the next part.

The Pay Per Click Power Method

This takes a little bit of time to set up, but it's well worth the investment in both time and money when it's implemented properly.

Choose highly targeted long tail keyword phrases for your PPC adverts and be sure to set your maximum cost per click and campaign budgets so that you limit your expenditure (You don't want to bankrupt yourself within the first couple of days). Your PPC ads should offer a free white paper, or special report, and should "sell" the click to your landing page.

Invest in an attractive and appealing landing page that draws the reader in with a strong headline and a clear call to action. Be sure to emphasise the benefits of subscribing and stress the real value of the white paper or special report that you are offering in exchange for their name and email address.

Remember, first impressions are important and your white paper, or special report, should be well presented and of high quality.. especially the content. There are lots of good PLR materials available on which you can base your white paper or free report and, if you use PLR, be sure to add your stamp to it so that it reflects your personality and demonstrates your professionalism and expertise.

Obviously, your PPC advert drives targeted traffic to your landing page and, when the visitor has confirmed their email, they will be redirected to a page with the link to download their free white paper or special report. However, This offers you with a great opportunity to.....{+}

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Podcasting For Links and Traffic

John — Tue, 21 Apr 2009 10:20:17 +0000

How would you like to convert each of your blog posts into a podcast?

Odiogo offers a free, ad supported, service that reads the text of your RSS feed from your blog and converts each blog post into an audio file suitable for podcasting. This service not only gives your blog a voice, it also allows your blog posts to be made available as iPod ready audio files. The more channels you can utilise to distribute your content, the better.

The Odiogo service is easy to install and, once you are up and running, you can submit your podcast to a number of specialist podcast directories. I've been impressed by the approach used by the Pod Submitter service which will distribute your podcast to 55 directories free of charge.. but with a degree of reciprocation. Check it out and you'll see their intelligent approach to viral marketing!

One of the primary benefits of creating and distributing a keyword based podcasts is the boost in link popularity that you can gain. However, an often overlooked benefit is that very few of your competitors will be creating and distributing podcasts and your links will probably rank quite highly for your keyword phrases. And, of course, you will gain traffic and "listeners" who search for relevant content to play on their iPods.

As well as converting your blog posts, you can also record your own podcasts using the free Audacity audio recording application. If you're short of ideas, you can create a recording based on your own articles or articles to which you have private label rights. Again you can use Pod Submitter to distribute your podcast to their list of directories.

The Power Of The Free Report

John — Fri, 17 Apr 2009 09:38:24 +0000

I've recently seen a number of people suggest that giving away free reports is no longer worth the time and effort.

I have to disagree!

There are many ways that you can benefit from the publishing and distribution of free reports:

Building your brand
Establishing your credibility as an expert
Building your lists
Traffic from links within the report
Income from embedded affiliate links
Increase in link popularity
Potential boost in your page rank

Creatingt a free report doesn't have to be either time consuming or expensive. Although the better the quality of your report, the more likely that it will be downloaded.

One of the most effective methods of creating a free report is to base it upon material with private label rights. Simply edit the source document, add your name and, if possible, improve the presentation of the report with a professional looking template.

It's also worth noting that once a book has been created and distributed, your work is done. It's a 'set it and forget it' type of operation. Your free reports will be out there, providing backlinks and generating traffic.

Here's a list of 24 sites where you can submit your free reports:

One place that deserves special mention is:

Scribd.com which is becoming increasingly popular and has proven to be a great source of targeted traffic.

Of course there are ways of boosting the exposure of your free reports.....{+}

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Building Your Twitter Network

John — Mon, 09 Mar 2009 21:48:06 +0000

Twitter is becoming more and more popular as it moves into mainstream awareness. You can virtually guarantee a boost in growth when you see celebrities jumping on board.

While I have my own personal Twitter account with around 6,000 followers at the time of writing. I have also been testing niche networking by setting up accounts to target specific groups based on keyword searches.

Although it's to early to report accurate recommendations, I can share with you some specific tactics that enabled me to grow the number of followers quite quickly and to generate a reasonable level of earnings from my efforts.

As you'll probably already know, I'm a big fan of automation and the first thing I'm going to suggest is that you invest in the Twitter Friend Adder. It's a desktop application that allows you to find followers on the basis of a keyword search and it will also identify other people's followers.

Now, some people may think that it's a "black hat" tool. However, if used responsibly I think it's a great time saver.

Let's just take a moment... There's an unwritten expectation that the rules of reciprocation apply to Twitter. That is.. there's an expectation that if you follow someone, they will reciprocate and follow you.

So, if you were to use Twitter Friend Adder to find a follow 100 people, you'd expect that those 100 people would in turn follow you. It doesn't always work out like that. In my experience you can expect around 80% of the people that you follow to reciprocate.

So let's discuss how to automate the next steps..

If you haven't already got a Tweet Later account, then sign up right now. Inside your dashboard you'll see an "Account" tab in the right hand sidebar and when you click that you can add, edit and configure the settings for each of your twitter accounts.

When you add or edit your account you'll see that there's a "Optional Automation" where you can set an Automatic welcome message. I suggest that you simply say "Thanks you for following me. Click here to learn more.. [add your link here]"

Of course you should have a dedicated Twitter landing page where you they can download a free report.

There's something else that you must include on your landing page......{+}

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