Marketing Confidential » payment button http://marketingconfidential.com/private Sun, 01 Nov 2009 19:54:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Payment Buttons – The Test Results http://marketingconfidential.com/private/testing-and-tracking/payment-buttons-the-test-results/ http://marketingconfidential.com/private/testing-and-tracking/payment-buttons-the-test-results/#comments Fri, 27 Mar 2009 13:01:01 +0000 John http://marketingconfidential.com/private/?p=200 If you've done even just a small amount of online shopping, I wouldn't be at all surprised to discover that you've seen a lot of alternative payment buttons.

Some of the more common ones include the text: "Purchase Now", "Buy Now", "Add to Cart", "Download Now" and many more.

Not only is there such a wide range of alternative texts, you'll also see buttons in every colour of the rainbow! Speaking of colour, what does the colour red suggest to you? It is usually associated with danger or the need to stop, so why would you choose red for a payment button? I can tell you that red buttons are among the worst performers.

Having tested a diverse range of text and colour combinations, I can confirm that the optimum results were achieved with blue, green and grey buttons that were compatible with the design of the site. Good conversions were obtained from buttons with the text "Add to Cart", although there is another choice of text that outperformed all others.. ...{+}

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