Marketing Confidential » Niche Marketing http://marketingconfidential.com/private Sun, 01 Nov 2009 19:54:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Competitive Split Testing http://marketingconfidential.com/private/testing-and-tracking/competitive-split-testing/ http://marketingconfidential.com/private/testing-and-tracking/competitive-split-testing/#comments Wed, 03 Jun 2009 09:25:41 +0000 John http://marketingconfidential.com/private/?p=244 Many people think that Split Testing is about increasing the sales conversion rate of your sales process.

I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate.

When running any split test it's important that the results are "statiscally significant" based on the number of actions taken: Number of sales, optins, downloads, etc.

Assuming that you have X actions from your control copy, and Y actions from your test copy (where X is the better performing one).

If the difference in the number of actions (X – Y) is greater than the square root of the total number of actions (X + Y), then the difference is statistically significant.

It's generally thought that significance is achieved after 40 actions. But the above formula should be applied to be absolutely sure.

Check out "small changes : Big Profits" - it's probably the most comprehensive book available on the topic of testing and tracking.

Let's look at using split testing for competitive purposes..

First of all, have you considered evaluating a range of similar products as an affiliate?

If you want to discover which is the most profitable product to promote as an affiliate, simply set up your split test script to rotate all the competitive products, check your traffic stats with your sales and you'll see which product generates the highest revenue. As I'm sure you'll discover, the product with the highest commission isn't always the winner!

Secondly, here's one of my "secret" split testing strategies that I've never revealed before.....{+}

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]]> http://marketingconfidential.com/private/testing-and-tracking/competitive-split-testing/feed/ 1 How To Create A Product In Less Than One Hour http://marketingconfidential.com/private/internet-marketing/how-to-create-a-product-in-less-than-one-hour/ http://marketingconfidential.com/private/internet-marketing/how-to-create-a-product-in-less-than-one-hour/#comments Mon, 27 Apr 2009 11:40:01 +0000 John http://marketingconfidential.com/private/?p=224 Learn how to quickly and easily create a product in this short podcast..


These quick and easy products can be used for:

  • Giveaway events
  • To offer on a squeeze page
  • To drive traffic
  • To offer to other webmasters
  • To submit to Free eBook directories

After listening to the short podcast, please comment below..

]]> http://marketingconfidential.com/private/internet-marketing/how-to-create-a-product-in-less-than-one-hour/feed/ 2 The Resale Rights Shuffle http://marketingconfidential.com/private/testing-and-tracking/the-resale-rights-shuffle/ http://marketingconfidential.com/private/testing-and-tracking/the-resale-rights-shuffle/#comments Fri, 16 Jan 2009 07:52:53 +0000 John http://marketingconfidential.com/private/?p=108 I'm a big fan of products with limited Resale Rights that have a good fit with my niche markets. Just to be clear, I'm talking about non-transferable Resale Rights with less than 50 licenses. So I know that I won't have any more than 49, or less, people competing with the exact same product.

When I see suitable products with Resale Rights I like to put them into pairs. This allows me to use one product as the lead item and the second one as a unique bonus. Packaging the two complimentary products together allows me to put together a unique offer that will stand head and shoulders above my competitors.

There's a really powerful strategy that can significantly boost your profits with Resale Rights packages ...{+}

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