Marketing Confidential » link popularity

Podcasting For Links and Traffic

John — Tue, 21 Apr 2009 10:20:17 +0000

How would you like to convert each of your blog posts into a podcast?

Odiogo offers a free, ad supported, service that reads the text of your RSS feed from your blog and converts each blog post into an audio file suitable for podcasting. This service not only gives your blog a voice, it also allows your blog posts to be made available as iPod ready audio files. The more channels you can utilise to distribute your content, the better.

The Odiogo service is easy to install and, once you are up and running, you can submit your podcast to a number of specialist podcast directories. I've been impressed by the approach used by the Pod Submitter service which will distribute your podcast to 55 directories free of charge.. but with a degree of reciprocation. Check it out and you'll see their intelligent approach to viral marketing!

One of the primary benefits of creating and distributing a keyword based podcasts is the boost in link popularity that you can gain. However, an often overlooked benefit is that very few of your competitors will be creating and distributing podcasts and your links will probably rank quite highly for your keyword phrases. And, of course, you will gain traffic and "listeners" who search for relevant content to play on their iPods.

As well as converting your blog posts, you can also record your own podcasts using the free Audacity audio recording application. If you're short of ideas, you can create a recording based on your own articles or articles to which you have private label rights. Again you can use Pod Submitter to distribute your podcast to their list of directories.

The Power Of The Free Report

John — Fri, 17 Apr 2009 09:38:24 +0000

I've recently seen a number of people suggest that giving away free reports is no longer worth the time and effort.

I have to disagree!

There are many ways that you can benefit from the publishing and distribution of free reports:

Building your brand
Establishing your credibility as an expert
Building your lists
Traffic from links within the report
Income from embedded affiliate links
Increase in link popularity
Potential boost in your page rank

Creatingt a free report doesn't have to be either time consuming or expensive. Although the better the quality of your report, the more likely that it will be downloaded.

One of the most effective methods of creating a free report is to base it upon material with private label rights. Simply edit the source document, add your name and, if possible, improve the presentation of the report with a professional looking template.

It's also worth noting that once a book has been created and distributed, your work is done. It's a 'set it and forget it' type of operation. Your free reports will be out there, providing backlinks and generating traffic.

Here's a list of 24 sites where you can submit your free reports:

One place that deserves special mention is:

Scribd.com which is becoming increasingly popular and has proven to be a great source of targeted traffic.

Of course there are ways of boosting the exposure of your free reports.....{+}

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Little Known Link Building Tactics

John — Fri, 10 Apr 2009 14:56:06 +0000

No matter how good your blog or website, you need links from other relevant sites to generate traffic.

How do you get to any website or blog? You click a link! So, the more links you can get to your site, the more likely people will click them. The trick is to position those links on sites where your target audience hangs out. Not only will you get relevant traffic, you'll also demonstrate to the search engines that those sites are confident enough in the quality and relevance to link to you.

When link building I strongly recommend that you have an end in mind and you use a natural link building strategy. A site that suddenly gets thousands of links overnight will almost certainly be flagged as unusual. Whereas a site that incrementally grows in link popularity over time in a natural way will be undoubtedly accepted without question.

Natural links will come from a variety of sources:

Article Directories
Press Releases
Relevant Blogs
Forums
Directories
Authority sites
Bookmarking Sites
Social Networking sites

Natural links will also come from sites with a broad range of "rank". So it's important that you don't focus all your attention of getting links from sites with high page rank. While a site with a high PR will afford you greater benefit, it's important that you spread your link building efforts over sites with lower page rank too.

One of the most important link building aspects to remember is that incoming links shouldn't all focus on your home page. Natural links will point to pages deep within your web site.

One of the single best link building tips I can give you is to get what I would describe as piggyback links......{+}

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