Marketing Confidential » John Taylor

Eye Tracking Tests

John — Sun, 07 Jun 2009 18:57:13 +0000

One of my "secret" weapons is a website I found way back in August 2006. It's a site that offers incredibly affordable and sophisticated tracking. Crazy Egg offers a basic account at just $9.00 a month all the way up to a Pro account at $99.00 per month.

Being able to track everything that a visitor does on your site means that you can analyse is depth which items are attracting attention and which things are slowing progress through your site.

The key to any website is that it's designed to encourage the visitor to take the actions that you want them to.

The Crazy Egg tracking system enables you to accurately measure the effectiveness of your site's layout, navigation and calls to action.

My most recent tests involved the analysis of visitor behaviour on a couple of niche based blogs. I wanted to determine how to best utilise the high value real estate in the top right hand corner hot spot. You may be surprised at the results.....{+}

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The Power Of The Free Report

John — Fri, 17 Apr 2009 09:38:24 +0000

I've recently seen a number of people suggest that giving away free reports is no longer worth the time and effort.

I have to disagree!

There are many ways that you can benefit from the publishing and distribution of free reports:

Building your brand
Establishing your credibility as an expert
Building your lists
Traffic from links within the report
Income from embedded affiliate links
Increase in link popularity
Potential boost in your page rank

Creatingt a free report doesn't have to be either time consuming or expensive. Although the better the quality of your report, the more likely that it will be downloaded.

One of the most effective methods of creating a free report is to base it upon material with private label rights. Simply edit the source document, add your name and, if possible, improve the presentation of the report with a professional looking template.

It's also worth noting that once a book has been created and distributed, your work is done. It's a 'set it and forget it' type of operation. Your free reports will be out there, providing backlinks and generating traffic.

Here's a list of 24 sites where you can submit your free reports:

One place that deserves special mention is:

Scribd.com which is becoming increasingly popular and has proven to be a great source of targeted traffic.

Of course there are ways of boosting the exposure of your free reports.....{+}

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Failed PayPal Transactions

John — Thu, 15 Jan 2009 20:34:09 +0000

I published a related post on my "John Taylor's Blog" today and included a link to my "Objection Handler" exit survey script. I decided to share a little "trick" and include a link to download the Objection Handler script free of charge with my Premium Members ...{+}

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