Marketing Confidential » free report

List Building Power Methods

John — Thu, 23 Apr 2009 18:37:04 +0000

The more subscribers you have on your list, the more you are likely to earn a good income from that list. That's why it's important to invest time and money into building a targeted list, or lists.

Here are a couple of the methods that I use to build my own lists..

The Article Marketing Power Method

Create a three part article. Part one should be distributed to as many article directories as possible and, where permitted, have "Part One" in the title.

Your "Part One" article should then link to "Part Two" which you publish on your own website or blog. At the bottom of "Part Two" you should position an optin form that must be completed before the reader can continue to "Part Three".

Be sure to keep the best information back for "Part Three" but give them enough information in parts one and two to encourage them to click through to the next part.

The Pay Per Click Power Method

This takes a little bit of time to set up, but it's well worth the investment in both time and money when it's implemented properly.

Choose highly targeted long tail keyword phrases for your PPC adverts and be sure to set your maximum cost per click and campaign budgets so that you limit your expenditure (You don't want to bankrupt yourself within the first couple of days). Your PPC ads should offer a free white paper, or special report, and should "sell" the click to your landing page.

Invest in an attractive and appealing landing page that draws the reader in with a strong headline and a clear call to action. Be sure to emphasise the benefits of subscribing and stress the real value of the white paper or special report that you are offering in exchange for their name and email address.

Remember, first impressions are important and your white paper, or special report, should be well presented and of high quality.. especially the content. There are lots of good PLR materials available on which you can base your white paper or free report and, if you use PLR, be sure to add your stamp to it so that it reflects your personality and demonstrates your professionalism and expertise.

Obviously, your PPC advert drives targeted traffic to your landing page and, when the visitor has confirmed their email, they will be redirected to a page with the link to download their free white paper or special report. However, This offers you with a great opportunity to.....{+}

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The Power Of The Free Report

John — Fri, 17 Apr 2009 09:38:24 +0000

I've recently seen a number of people suggest that giving away free reports is no longer worth the time and effort.

I have to disagree!

There are many ways that you can benefit from the publishing and distribution of free reports:

Building your brand
Establishing your credibility as an expert
Building your lists
Traffic from links within the report
Income from embedded affiliate links
Increase in link popularity
Potential boost in your page rank

Creatingt a free report doesn't have to be either time consuming or expensive. Although the better the quality of your report, the more likely that it will be downloaded.

One of the most effective methods of creating a free report is to base it upon material with private label rights. Simply edit the source document, add your name and, if possible, improve the presentation of the report with a professional looking template.

It's also worth noting that once a book has been created and distributed, your work is done. It's a 'set it and forget it' type of operation. Your free reports will be out there, providing backlinks and generating traffic.

Here's a list of 24 sites where you can submit your free reports:

One place that deserves special mention is:

Scribd.com which is becoming increasingly popular and has proven to be a great source of targeted traffic.

Of course there are ways of boosting the exposure of your free reports.....{+}

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Quick & Easy Product Creation

John — Tue, 23 Dec 2008 00:11:06 +0000

There's a quick and easy way of creating a product that I often use when I need a free report to give away in exchange for an optin or perhaps to offer my affiliates as a brandable report.

Step 1

Research your niche by searching for your keyword phrase plus the term "Frequently Asked Questions" or "FAQ" and this should reveal exactly what we need: the most frequently asked questions. Another source of questions are forums and it can be a good idea to start with the FAQ search and then validate those questions by seeing what the most topical questions on the forums are right now.

Step 2

Open EzineAticles.com in your browser and see who the top authors are in your niche market. Don't just look at the number of articles in isolation, look at the number of times those articles have been viewed too. Authors whose articles get high viewing numbers are clearly honing in on the right topics. Compile a list of at least 5 article writers, but ideally you are looking for ten people to respond.

Step 3

Contact everyone on your list of article writers, explain that you have selected them because of their expertise in this subject. Tell them you are putting together a free report consisting of exclusive articles from the experts in the niche and you'd really appreciate a contribution from them. Allocate a specific question from your list that you would like them to respond to. Explain that their article will include a resource box in which they can include a link to their site and that they will also get rights to distribute the report as a contributor.

Step 4

Collate the all the articles, including one that your write yourself, and create your report in your preferred wordprocessor. (I use OpenOffice because it has an in-built PDF engine) Be sure to give your report a catchy title, include an introduction, a table of contents and a "rights" statement.

Step 5

Create your PDF and distribute it to all the contributors. Be sure to tell them the benefits of distributing the report to their list. If all contributors give the report maximum distribution, then everyone will benefit from the resulting traffic when readers click the resource box links. Of course your links will have prominence on the title page and in the footer on each page.

And, there you have it a quick and easy method of creating a product.