Here are a couple of the methods that I use to build my own lists..

The Article Marketing Power Method

Create a three part article. Part one should be distributed to as many article directories as possible and, where permitted, have "Part One" in the title.

Your "Part One" article should then link to "Part Two" which you publish on your own website or blog. At the bottom of "Part Two" you should position an optin form that must be completed before the reader can continue to "Part Three".

Be sure to keep the best information back for "Part Three" but give them enough information in parts one and two to encourage them to click through to the next part.

The Pay Per Click Power Method

This takes a little bit of time to set up, but it's well worth the investment in both time and money when it's implemented properly.

Choose highly targeted long tail keyword phrases for your PPC adverts and be sure to set your maximum cost per click and campaign budgets so that you limit your expenditure (You don't want to bankrupt yourself within the first couple of days). Your PPC ads should offer a free white paper, or special report, and should "sell" the click to your landing page.

Invest in an attractive and appealing landing page that draws the reader in with a strong headline and a clear call to action. Be sure to emphasise the benefits of subscribing and stress the real value of the white paper or special report that you are offering in exchange for their name and email address.

Remember, first impressions are important and your white paper, or special report, should be well presented and of high quality.. especially the content. There are lots of good PLR materials available on which you can base your white paper or free report and, if you use PLR, be sure to add your stamp to it so that it reflects your personality and demonstrates your professionalism and expertise.

Obviously, your PPC advert drives targeted traffic to your landing page and, when the visitor has confirmed their email, they will be redirected to a page with the link to download their free white paper or special report. However, This offers you with a great opportunity to.....{+}

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Use numbers to grab the readers attention. For example, "Only 18 Copies Left," "Top 10 Traffic Tips," "5 Green Things to Do Today," "7 Reasons To Start A Blog," etc. When used to support your content and call to action, numbers can add greatly to your open rate.

Create a sense of urgency by using terms such as "RSVP," "Today," "This Weekend Only," and phrases such as "only a few" and "strictly limited". However, avoid using the word "free" - it does tend to trigger the spam filters.

It's important to maintain contact with your readers even when you may not have a specific message or promotion to send out. In those circumstances you can link your subject to a seasonal event. For example Valentine's Day, Mother's Day and National holidays. Similarly you can link to a current news item with your niche - such as "Interest Rates Rise For Bloggers"

Volume One is now complete, the sales letter is finished and I've set up the payment and delivery system.

There are a few lessons to be found in following the process that I've set up and, if you're a Premium Member, the coupon below will allow you to get a free copy of List Building Master Class.....{+}

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