The first step in search engine marketing is making sure that they search engines discover your site exists and they index all your pages. Getting indexed is usually the result of the search engine spiders finding, and following, a link to your site. To make sure that happens quickly, you need to get that link on a site that is spidered frequently and at short, regular intervals.

I've tested several authority sites and I've managed to get new sites indexed within just a couple of hours. In my opinion you shouldn't rely on just one method. Your immediate priority should be to get a few incoming links from a range of sites known to be frequently spidered by the search engines.

For example: Bookmarking sites such as Digg, Delicious, JumpTags, Mister Wong, Propeller, Reddit and Stumbleupon and very popular sites and their most recent content often appears in the search engine results pages.

One of my more recent tests involved a comparison between a small HTML based content site and a WordPress blog. To be honest I wasn't really surprised to discover that the blog performed better in the search engines. What did surprise me was the speed at which the blog was indexed by Google.

The key difference was the fact that I submitted my blog's feed to a number of RSS Directories using RSSbot a simple desktop application that semi-automates the process of submitting feeds to a range of directories. It's a great little tool and well worth the small investment.

Speaking of great little tools, I'd also recommend that you invest in SocialBot which speeds up the social bookmarking process, saving you time to focus on the more important tasks.

Finally..

Obviously I strongly recommend that you base your new sites on the WordPress blog platform. However, if you prefer to use HTML, then I suggest you use an HTML to RSS converter such as HTML2RSS or Ice Rocket and when you've created your RSS feed be sure to "ping" it with Pingoat and Ping-O-Matic.

While I have my own personal Twitter account with around 6,000 followers at the time of writing. I have also been testing niche networking by setting up accounts to target specific groups based on keyword searches.

Although it's to early to report accurate recommendations, I can share with you some specific tactics that enabled me to grow the number of followers quite quickly and to generate a reasonable level of earnings from my efforts.

As you'll probably already know, I'm a big fan of automation and the first thing I'm going to suggest is that you invest in the Twitter Friend Adder. It's a desktop application that allows you to find followers on the basis of a keyword search and it will also identify other people's followers.

Now, some people may think that it's a "black hat" tool. However, if used responsibly I think it's a great time saver.

Let's just take a moment... There's an unwritten expectation that the rules of reciprocation apply to Twitter. That is.. there's an expectation that if you follow someone, they will reciprocate and follow you.

So, if you were to use Twitter Friend Adder to find a follow 100 people, you'd expect that those 100 people would in turn follow you. It doesn't always work out like that. In my experience you can expect around 80% of the people that you follow to reciprocate.

So let's discuss how to automate the next steps..

If you haven't already got a Tweet Later account, then sign up right now. Inside your dashboard you'll see an "Account" tab in the right hand sidebar and when you click that you can add, edit and configure the settings for each of your twitter accounts.

When you add or edit your account you'll see that there's a "Optional Automation" where you can set an Automatic welcome message. I suggest that you simply say "Thanks you for following me. Click here to learn more.. [add your link here]"

Of course you should have a dedicated Twitter landing page where you they can download a free report.

There's something else that you must include on your landing page......{+}

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