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Many people think that Split Testing is about increasing the sales conversion rate of your sales process. I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate. When running any split test it’s important that the results [...]
Sometimes the cost of PPC traffic is just far too expensive to make it worthwhile entering a specific niche market. When I do my niche research analysis, and see inflated PPC costs, I occasionally wonder just how my competitors can afford to buy traffic a such a high price. Either they are taking a long [...]
There have been lots of heated forum discussions around the topic of continuity. The vast majority of people who participate in these discussions are keen to express their distaste of the continuity model as if it’s something completely new. I don’t want to burst too many bubbles, but the continuity business model has been around [...]
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