One of my “secret” weapons is a website I found way back in August 2006. It’s a site that offers incredibly affordable and sophisticated tracking. Crazy Egg offers a basic account at just $9.00 a month all the way up to a Pro account at $99.00 per month.
Being able to track everything that a visitor [...]
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Posts Tagged ‘Click Through Rate’
Eye Tracking Tests
Competitive Split Testing
Many people think that Split Testing is about increasing the sales conversion rate of your sales process.
I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate.
When running any split test it’s important that the results are “statiscally [...]
Measure What’s Important
Way back in 1978 I worked for the British Bata Shoe Company as a Factory Manager running a footwear manufacturing operation which employed almost 2,000 people and had a business turnover of around £14Million (Approximately $20M at today’s exchange rate).
My boss and mentor, Roland Hockney, was the Manufacturing Director and he taught me a number [...]
How Well Do You Know Your Niche’s Demographic?
Sometimes the cost of PPC traffic is just far too expensive to make it worthwhile entering a specific niche market. When I do my niche research analysis, and see inflated PPC costs, I occasionally wonder just how my competitors can afford to buy traffic a such a high price. Either they are taking a long [...]
Optimising Your Adwords Click Through Rate
With the steady increase in Pay Per Click advertising costs and the rise in the number of competing adverts it’s important that you get the best possible bang for your advertising buck.
If you’ve read the more recent guides, ebooks and video tutorials on using Adwords, you’re probably already aware of the various tactics..
One of the [...]
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