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	<title>Marketing Confidential &#187; bata shoe company</title>
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		<title>Measure What&#8217;s Important</title>
		<link>http://marketingconfidential.com/private/internet-marketing/measure-whats-important/</link>
		<comments>http://marketingconfidential.com/private/internet-marketing/measure-whats-important/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 00:31:32 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[bata shoe company]]></category>
		<category><![CDATA[business turnover]]></category>
		<category><![CDATA[Click Through Rate]]></category>
		<category><![CDATA[footwear manufacturing]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[measure whats important]]></category>
		<category><![CDATA[profit targets]]></category>
		<category><![CDATA[sales conversion rate]]></category>

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		<description><![CDATA[Way back in 1978 I worked for the British Bata Shoe Company as a Factory Manager running a footwear manufacturing operation which employed almost 2,000 people and had a business turnover of around £14Million (Approximately $20M at today's exchange rate). My boss and mentor, Roland Hockney, was the Manufacturing Director and he taught me a [...]]]></description>
			<content:encoded><![CDATA[<p>Way back in 1978 I worked for the British Bata Shoe Company as a Factory Manager running a footwear manufacturing operation which employed almost 2,000 people and had a business turnover of around £14Million (Approximately $20M at today's exchange rate).</p>
<p>My boss and mentor, Roland Hockney, was the Manufacturing Director and he taught me a number of very important lessons. One of those lessons was to pay attention to what was important through measurement.</p>
<p>My performance was judged on a number of factors, or Key Performance Indicators (KPI's).</p>
<p>I made damned sure I had all the up to date numbers at hand at all times because I could guarantee that Roland's questions would always be about the stuff that I should be paying attention to. Yes, I was accountable for meeting profit targets, quality standards, keeping costs within budget and all the usual financial measurements. But Roland also made sure that I was also aware of health and safety, absenteeism, discipline and grievance statistics because he knew that they were an excellent indicator of morale.</p>
<p>The real lesson for me was that I was totally focused on the things that really mattered to the business. I paid attention to the things that I knew were measured and I had very clear objectives and priorities.</p>
<p>Roland was a great boss and mentor and I owe much of my success today to what he taught me over 30 years ago; because I continue to measure what's important.</p>
<p>Let me share with you the Key Performance Indicators that I pay attention to.....<span style="font-size:5px;">{+}</span><p style="background-color:#FFC;padding:3px;border:2px solid #FFCCCC;margin:0 0 5px;">The rest of this article is available to Premium Members only.<br /><a href="/become-a-premium-member/ "><b>Become a Premium Member</a> Right Now For Only $14.97</b><br>Grab Your Premium Membership Immediately And Beat The Price Increase!</p>
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