I must admit I have to smile when I see the special reports and ebooks that offer to reveal the latest secret for grabbing a number one position in Google.
The problem with aiming for a #1 position in just one search engine is that it is extremely limiting!
Why do people get obsessed with their Google rank?
There are other search engines and, while they don't enjoy the same level of popularity and traffic as Google, they should not be ignored.
I urge you to look beyond Google and make sure that you pay attention to getting ranked in other search engines: Yahoo!, MSN/Live and Ask.
That brings me to another critically important piece of advice about leveraging traffic from all the search engines... ...{+}
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John, While I agree with getting ranking on multiple search engines, the truth is that google brings in more traffic than all the others combined. I specialize in SEO and yes, I focus exclusively on Google. What always ends up happening is, as I get excellent rank positions for keyword phrases in Google ... I also get good to excellent positions in many of the other Search Engines.
AND as a side note, I never waste my time "insisting" on the number one position. Positions 2 to 5 bring in loads of traffic and the more key phrases you have ranked on page one, the better the traffic from ALL the SEs
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