Comments on: Pay Per Click Power Play http://marketingconfidential.com/private/ppc/pay-per-click-power-play/ Tue, 29 Jun 2010 17:28:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Anderson http://marketingconfidential.com/private/ppc/pay-per-click-power-play/comment-page-1/#comment-13 Jason Anderson Fri, 19 Dec 2008 17:42:54 +0000 http://marketingconfidential.com/private/?p=41#comment-13 Yes yes yes. Your landing page NEEDS to reflect your ad. So many people muck this part up and wonder why their clicks cost so much. If you say "price is going up soon" in your ad, make sure you have a landing page explaining that the price is going up. The sooner you mention it on your landing page the better. Your visitor will be getting the information they are looking for right away, probably stay on your page longer, and possibly feel like they have found what they were looking for. Remember, people are searching for something specific. That's why they clicked on your ad. Especially true if your ad is in the search results and not a contextual ad. Yes yes yes.

Your landing page NEEDS to reflect your ad. So many people muck this part up and wonder why their clicks cost so much.

If you say "price is going up soon" in your ad, make sure you have a landing page explaining that the price is going up. The sooner you mention it on your landing page the better.

Your visitor will be getting the information they are looking for right away, probably stay on your page longer, and possibly feel like they have found what they were looking for.

Remember, people are searching for something specific. That's why they clicked on your ad. Especially true if your ad is in the search results and not a contextual ad.

]]> By: PR_Persson http://marketingconfidential.com/private/ppc/pay-per-click-power-play/comment-page-1/#comment-10 PR_Persson Fri, 19 Dec 2008 11:27:21 +0000 http://marketingconfidential.com/private/?p=41#comment-10 Hi John, a real interesting read. I sent the link to my colleagues. Some of them run pay per click campaigns, but I have no idea if they have checked the competition or not. I think some people run them as an alternative to working more thoroughly with Search Engine Optimization. Nothing wrong with PPC. I just think that it is good to do one's homework on web strategy and SEO before running ppc campaigns. Regards twitter.com/pr_persson Hi John, a real interesting read. I sent the link to my colleagues. Some of them run pay per click campaigns, but I have no idea if they have checked the competition or not.

I think some people run them as an alternative to working more thoroughly with Search Engine Optimization.

Nothing wrong with PPC. I just think that it is good to do one's homework on web strategy and SEO before running ppc campaigns.

Regards

twitter.com/pr_persson

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