With the steady increase in Pay Per Click advertising costs and the rise in the number of competing adverts it's important that you get the best possible bang for your advertising buck.
If you've read the more recent guides, ebooks and video tutorials on using Adwords, you're probably already aware of the various tactics..
One of the most common is to analyse your competitors PPC ads to see which are getting the best rank and simply create your own ad based on their successful content. The problem with this tactic is that you'll see more and more of the same type of Adwords ad and it'll become really difficult for the consumer to choose which one to click!
Another tactic that's becoming increasingly popular is to create an advert that is controvertial or contrary in nature. These are the ones that shout out "Don't Buy Product Name", "Is Product Name A Scam" and similar wording. While this approach can help to get your ad noticed, it also need to be handled carefully. Especially when the prospects arrives on your landing page. It's critically important that you dispel any potential negativity associated with the product that you're promoting. The biggest weakness with this approach is that people feel that your advert is misleading when they discover that it was just a ploy to get the click.
A more honest approach is to use "Product Name Review" in your advert. This works quite successfully because more and more people are looking for peer based reviews before they make their buying decisions.
If you are willing to put in a little bit of extra effort, there is a tactic that I've been using with great success that will drastically increase your Click Though Rate...{+}
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