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Quick and Easy Niche Finding

I read something the other day that struck a chord with me..

If it's selling offline then it'll almost certainly sell online

Clearly that doesn't apply to window cleaning, although I sometimes think that Microsoft could do with a good Windows cleaner. ;-)

Anyway, here are a couple of quick and easy ways to spot a hot topic..

  1. Check out Zinio and browse through the categories of magazines. Magazines are expensive to publish and the presence of a magazine in a niche market is a good indication that there is a demand for information and, just as importantly, people are already paying to advertise products and services to that market. When you discover a niche that interests you, be sure to look at the magazines to see what types of things are being advertised.
  2. Go to your Amazon site of choice and skim through the top level categories to identify a general topic that interests you.  Then keep digging down into the sub categories. Be sure to sort your search results by "Best seller". If it's a best seller on Amazon, you can be sure that there's a market for the topic online. It's important to search your local Amazon if you're targeting a geographic region, there's no point in looking for the best selling products on the US site if your market is Spain.

There's some incredibly valuable data available to you on Amazon that lot's of people miss.....{+}

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