Marketing Confidential

I've seen many Internet marketers cringe when they think about face-to-face sales However, I can tell you from personal experience that in some ways it's a lot easier.

Think about it for a moment..

When a potential customer walks into a store, the sales person can size the prospect up before approaching her. The sales person observes things like:

• The person's emotional state. Are they confident, are they withdrawn or worried looking?
• Where do they head towards. What specific products do they seem to be looking at?
• The prospect's body language, facial expressions and other nonverbal communication.
• What are they wearing? Do their clothes match your target demographic? Business dress, smart casual, scruffy?
• What the prospect says about the product to others (e.g., if she came in the store with friends/family).
• What the prospect says to the sales person.
• And so on.

When you're face to face, you can quickly answer the objections the prospect raises. When you're face to face, you can mirror the other person's language and body language to help build rapport (which translates directly into more sales).

But you can't do any of that online, right?

Of course, a good copywriter can predict some of the objections and answer them in the sales letter. And yes, sometimes prospects will email you with questions, which gives you an opportunity to close the sale.

But how can you "size up" a person who lands on your sales page? How can you "mirror" their language and way of thinking to build rapport with them if you never actually talk to them?

By segmenting your list

Let's get to it.....{+}

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3 Responses to “Are You Segmenting Your List?”

1. Fundamental Secrets About Creating Information Products :: Fundamental Secrets About Creating Information Products :: March :: 2009 says:

   March 7, 2009 at 9:58 am

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2. Hints You Should Know About Creating Information Products | Hints You Should Know About Creating Information P says:

   March 7, 2009 at 10:20 am

   [...] If you’re looking for a good, effective way of promoting your website, the you need to learn more about subscriber list segmentation! [...]
3. Tech News says:

   May 9, 2009 at 4:16 pm

   Thanks, I enjoyed reading your post. It?s nice to see someone writing something worth reading. Take care.

   - Jack