Comments on: Copy The Copy http://marketingconfidential.com/private/copywriting/copy-the-copy/ Tue, 29 Jun 2010 17:28:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul Myers http://marketingconfidential.com/private/copywriting/copy-the-copy/comment-page-1/#comment-23 Paul Myers Sat, 20 Dec 2008 11:59:25 +0000 http://marketingconfidential.com/private/?p=46#comment-23 There's another very important benefit to doing the copy first. When you first come up with an idea, you're usually very excited about it. Your imagination is in high gear, which shows through in your writing. That can make for some very exciting copy. When you've been working on something for days/weeks/months, it's easy to get so focused on minutiae that you miss the big picture. Your copy can be stale if you start writing in that mode. Paul There's another very important benefit to doing the copy first.

When you first come up with an idea, you're usually very excited about it. Your imagination is in high gear, which shows through in your writing. That can make for some very exciting copy.

When you've been working on something for days/weeks/months, it's easy to get so focused on minutiae that you miss the big picture. Your copy can be stale if you start writing in that mode.

Paul

]]> By: stevenp http://marketingconfidential.com/private/copywriting/copy-the-copy/comment-page-1/#comment-14 stevenp Fri, 19 Dec 2008 18:17:10 +0000 http://marketingconfidential.com/private/?p=46#comment-14 I really do not like to do I agree comments or posts, however I agree with Option 2. Serious buyers want to know the features and usually it comes down to two things: TIME and MONEY. How will the purchase improve their time or their money. A gas lawn mower is more expensive than a manual lawn mower. The gas lawn mower costs more to maintain, can break more often, etc. However the gas lawn mower works faster and saves me time!!! Huge amounts of time. I may not be doing this justice in this post but I think it a good example. I really do not like to do I agree comments or posts, however I agree with Option 2.

Serious buyers want to know the features and usually it comes down to two things: TIME and MONEY. How will the purchase improve their time or their money.

A gas lawn mower is more expensive than a manual lawn mower. The gas lawn mower costs more to maintain, can break more often, etc.

However the gas lawn mower works faster and saves me time!!! Huge amounts of time. I may not be doing this justice in this post but I think it a good example.

]]> By: pjCheviot http://marketingconfidential.com/private/copywriting/copy-the-copy/comment-page-1/#comment-12 pjCheviot Fri, 19 Dec 2008 16:46:18 +0000 http://marketingconfidential.com/private/?p=46#comment-12 Yes - killing two (or more) birds with one stone! It is sometimes too easy to jump into things without sitting down to think it through and I think some sort of check-list or plan is essential. So I would plump for Number 2. Love the Membership Blog idea and I am just researching the plug-in idea at the moment. The "teaser" seems to work well - I suppose you just have to know exactly how far to go! Keep up the good work! Regards pj Yes - killing two (or more) birds with one stone! It is sometimes too easy to jump into things without sitting down to think it through and I think some sort of check-list or plan is essential. So I would plump for Number 2.

Love the Membership Blog idea and I am just researching the plug-in idea at the moment. The "teaser" seems to work well - I suppose you just have to know exactly how far to go!

Keep up the good work!

Regards
pj

]]> By: Michael Durwin http://marketingconfidential.com/private/copywriting/copy-the-copy/comment-page-1/#comment-11 Michael Durwin Fri, 19 Dec 2008 16:36:01 +0000 http://marketingconfidential.com/private/?p=46#comment-11 I agree with you on #2 as the best option. Why would you create a product without a plan? #2 has a plan: you chosen your target audience, researched their needs and desires, created a product based on that research. Of course, sometimes, you come up with an idea first, then research later. I think this comes from subconscious data already in your head, and your own desire for the product. I agree with you on #2 as the best option. Why would you create a product without a plan? #2 has a plan: you chosen your target audience, researched their needs and desires, created a product based on that research. Of course, sometimes, you come up with an idea first, then research later. I think this comes from subconscious data already in your head, and your own desire for the product.

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