One of my “secret” weapons is a website I found way back in August 2006. It’s a site that offers incredibly affordable and sophisticated tracking. Crazy Egg offers a basic account at just $9.00 a month all the way up to a Pro account at $99.00 per month.
Being able to track everything that a visitor [...]
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Archive for the ‘Testing & Tracking’ Category
Eye Tracking Tests
Competitive Split Testing
Many people think that Split Testing is about increasing the sales conversion rate of your sales process.
I guess we all know how we can set up a split test of two or more pages to determine which one achieves the highest sales conversion rate.
When running any split test it’s important that the results are “statiscally [...]
Choosing The Right Theme For Wordpress
I have a number of niche based blogs and I’ve been testing a number of different layouts. The aim of my testing was to achieve an increase in Adsense revenue. As I’m sure you already know, the position and format of an Adsense advert can have a significant impact on it’s effectiveness.
For the purposes of [...]
The Top 10 Converting Retail Websites – December 2008
Here are the top 10 converting websites for December 2008 (Source: Nielsen Online / Marketing Charts).
These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.
1. ProFlowers 31.1%
2. LL Bean [...]
The Resale Rights Shuffle
I’m a big fan of products with limited Resale Rights that have a good fit with my niche markets. Just to be clear, I’m talking about non-transferable Resale Rights with less than 50 licenses. So I know that I won’t have any more than 49, or less, people competing with the exact same product.
When I [...]
Failed PayPal Transactions
I published a related post on my “John Taylor’s Blog” today and included a link to my “Objection Handler” exit survey script. I decided to share a little “trick” and include a link to download the Objection Handler script free of charge with my Premium Members …
The rest of this article is available to Premium Members only.
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Button It!
One of my most recent tests involved experimenting with alternative text on “Buy Now” buttons.
One thing that I strongly recommend that you do while browsing, or shopping, online is to pay attention to what other people do. You can probably bet your last dollar with absolute certainty that successful online merchants such as Amazon will [...]
You Have To Know Your Numbers
Over the past couple of days, since this blog was launched, I’ve been carefully monitoring and tracking the number of unique visitors (A total of 559) and the conversion to Premier Member rate (2.7%). I’ve also been identifying the primary sources of traffic and paying attention to search terms and other factors.
I have a fairly [...]
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