The first step in search engine marketing is making sure that they search engines discover your site exists and they index all your pages. Getting indexed is usually the result of the search engine spiders finding, and following, a link to your site. To make sure that happens quickly, you need to get that link on a site that is spidered frequently and at short, regular intervals.

I've tested several authority sites and I've managed to get new sites indexed within just a couple of hours. In my opinion you shouldn't rely on just one method. Your immediate priority should be to get a few incoming links from a range of sites known to be frequently spidered by the search engines.

For example: Bookmarking sites such as Digg, Delicious, JumpTags, Mister Wong, Propeller, Reddit and Stumbleupon and very popular sites and their most recent content often appears in the search engine results pages.

One of my more recent tests involved a comparison between a small HTML based content site and a WordPress blog. To be honest I wasn't really surprised to discover that the blog performed better in the search engines. What did surprise me was the speed at which the blog was indexed by Google.

The key difference was the fact that I submitted my blog's feed to a number of RSS Directories using RSSbot a simple desktop application that semi-automates the process of submitting feeds to a range of directories. It's a great little tool and well worth the small investment.

Speaking of great little tools, I'd also recommend that you invest in SocialBot which speeds up the social bookmarking process, saving you time to focus on the more important tasks.

Finally..

Obviously I strongly recommend that you base your new sites on the WordPress blog platform. However, if you prefer to use HTML, then I suggest you use an HTML to RSS converter such as HTML2RSS or Ice Rocket and when you've created your RSS feed be sure to "ping" it with Pingoat and Ping-O-Matic.

How do you get to any website or blog? You click a link! So, the more links you can get to your site, the more likely people will click them. The trick is to position those links on sites where your target audience hangs out. Not only will you get relevant traffic, you'll also demonstrate to the search engines that those sites are confident enough in the quality and relevance to link to you.

When link building I strongly recommend that you have an end in mind and you use a natural link building strategy. A site that suddenly gets thousands of links overnight will almost certainly be flagged as unusual. Whereas a site that incrementally grows in link popularity over time in a natural way will be undoubtedly accepted without question.

Natural links will come from a variety of sources:

• Article Directories
• Press Releases
• Relevant Blogs
• Forums
• Directories
• Authority sites
• Bookmarking Sites
• Social Networking sites

Natural links will also come from sites with a broad range of "rank". So it's important that you don't focus all your attention of getting links from sites with high page rank. While a site with a high PR will afford you greater benefit, it's important that you spread your link building efforts over sites with lower page rank too.

One of the most important link building aspects to remember is that incoming links shouldn't all focus on your home page. Natural links will point to pages deep within your web site.

One of the single best link building tips I can give you is to get what I would describe as piggyback links......{+}

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The problem with aiming for a #1 position in just one search engine is that it is extremely limiting!

Why do people get obsessed with their Google rank?

There are other search engines and, while they don't enjoy the same level of popularity and traffic as Google, they should not be ignored.

I urge you to look beyond Google and make sure that you pay attention to getting ranked in other search engines: Yahoo!, MSN/Live and Ask.

That brings me to another critically important piece of advice about leveraging traffic from all the search engines... ...{+}

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