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Archive for the ‘Pay Per Click’ Category

Testing A New Offer With PPC Traffic

When launching a new product, or when promoting a new offer as an affiliate, it’s important to be sure that you will make a profit. After all there’s no point in driving traffic to a product that will result in you making a loss. When testing a new product, or affiliate offer, I much prefer [...]

How Well Do You Know Your Niche’s Demographic?

Sometimes the cost of PPC traffic is just far too expensive to make it worthwhile entering a specific niche market. When I do my niche research analysis, and see inflated PPC costs, I occasionally wonder just how my competitors can afford to buy traffic a such a high price. Either they are taking a long [...]

Optimising Your Adwords Click Through Rate

With the steady increase in Pay Per Click advertising costs and the rise in the number of competing adverts it’s important that you get the best possible bang for your advertising buck. If you’ve read the more recent guides, ebooks and video tutorials on using Adwords, you’re probably already aware of the various tactics.. One [...]

Pay Per Click Power Play

If you use Pay Per Click advertising you will know that you have a very limited amout of space in which to close the click. Yes, I said “close the click”. Let me explain.. The purpose of a PPC advert is to maximise your click through rate. Your advert has to compete with other ads, [...]

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