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Who Are You Blogging For?

When I can spare the time, I like to read what other people in my niche market are doing. Blog's can provide you with all sorts of information. For some reason some folks seem to think that they can share their innermost secrets on their blogs. What baffles me about a lot of bloggers is that their posts are almost all about them and their interests. It's almost as if they are talking (or writing) to themselves. As a reader I feel excluded.

Probably like you, I'm much more likely to become readers when a blog provides something that I want. As a casual visitor I may initially read a blog because I find training, answers to specific problems, entertainment, or something else that interests me. I don’t want to read about you, your girlfriend, your cats, your kids, or your catastrophes - unless you're a very close friend and it's a persona blog.

There's an art in writing good blog content.. ...{+}

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