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Giving testimonials for other people’s products and services can be a great way of driving traffic to your website. Most website owners will display your name and your website address as a live link below your testimonial. The vast majority of hosting services provide you with statistics showing how many people visit your site and [...]
If I had a dollar for everyone who had told me about the great idea they had for a product, how they’d invested lots of time and hard earned cash in development, only to discover it wouldn’t sell.. I’d be incredibly rich! My response to these folks is simple.. Don’t spend a penny on product [...]
Way back in 1978 I worked for the British Bata Shoe Company as a Factory Manager running a footwear manufacturing operation which employed almost 2,000 people and had a business turnover of around £14Million (Approximately $20M at today’s exchange rate). My boss and mentor, Roland Hockney, was the Manufacturing Director and he taught me a [...]
Sometimes the cost of PPC traffic is just far too expensive to make it worthwhile entering a specific niche market. When I do my niche research analysis, and see inflated PPC costs, I occasionally wonder just how my competitors can afford to buy traffic a such a high price. Either they are taking a long [...]
Here are the top 10 converting websites for December 2008 (Source: Nielsen Online / Marketing Charts). These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. ProFlowers 31.1% [...]
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