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I'll Take You By The Hand and I'll Show You The Exact Results of All the Internet Marketing Strategies and Tactics That I Personally Test and Use Every Single Month...

Archive for December 19th, 2008

Copy The Copy

by John on December 19th, 2008 in Copywriting

This is one of those topics that can often be the cause of a heated debate. However, let me give you my take on just where writing the sales copy fits into the product creation process. I’ve tried two alternative strategies and, while both strategies worked, the one which really paid off was a winner [...]

Pay Per Click Power Play

by John on December 19th, 2008 in Pay Per Click

If you use Pay Per Click advertising you will know that you have a very limited amout of space in which to close the click. Yes, I said “close the click”. Let me explain.. The purpose of a PPC advert is to maximise your click through rate. Your advert has to compete with other ads, [...]

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