Let’s make this as simple as possible..
Firstly, I recommend that you start your traffic planning by establishing your target annual income. Knowing how much you want to make by the end of the year not only gives you something to aim for, it also gives you the ability to work backwards.
Let’s start with an example [...]
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Archive for December, 2008
Your 2009 Traffic Plan.
The Cost Of A Sale
There have been lots of heated forum discussions around the topic of continuity. The vast majority of people who participate in these discussions are keen to express their distaste of the continuity model as if it’s something completely new.
I don’t want to burst too many bubbles, but the continuity business model has been around a [...]
Button It!
One of my most recent tests involved experimenting with alternative text on “Buy Now” buttons.
One thing that I strongly recommend that you do while browsing, or shopping, online is to pay attention to what other people do. You can probably bet your last dollar with absolute certainty that successful online merchants such as Amazon will [...]
Viral Video
I really don’t want to labour the point but, as I’ve said elsewhere, Youtube is the second most popular search site after Google. And, if you look at the Google results pages, you’ll see that videos are often in the top ten results.
This is great news from an Internet Marketing perspective, the bad news is [...]
You Have To Know Your Numbers
Over the past couple of days, since this blog was launched, I’ve been carefully monitoring and tracking the number of unique visitors (A total of 559) and the conversion to Premier Member rate (2.7%). I’ve also been identifying the primary sources of traffic and paying attention to search terms and other factors.
I have a fairly [...]
Affiliate Product Review
According to the latest statistics YouTube is now the second largest search engine after Google. It seems that people are now searching for video based information as well as for text.
Traditionally the typical Affiliate Product Review has been based on a mini-site or a review blog; and has consisted of a written review, perhaps with [...]
Copy The Copy
This is one of those topics that can often be the cause of a heated debate. However, let me give you my take on just where writing the sales copy fits into the product creation process.
I’ve tried two alternative strategies and, while both strategies worked, the one which really paid off was a winner by [...]
Pay Per Click Power Play
If you use Pay Per Click advertising you will know that you have a very limited amout of space in which to close the click.
Yes, I said “close the click”. Let me explain..
The purpose of a PPC advert is to maximise your click through rate. Your advert has to compete with other ads, all vying [...]
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